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GTM ITOM Director

ServiceNow · Santa Clara, CALIFORNIA · smartrecruiters

$170,200 – $297,900

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Score: 98 S:40 R:45 C:13
First seen: 2026-02-06 · Last seen: 2026-02-10

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Why You're a Fit

Cross-functional leadership with sales, marketing, product
Director, AI Emerging Tech, ServiceNow (2025-present)
"Provide actionable insights to leadership and stakeholders"
Strong cross-functional collaboration
Leadership
"This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration"
Driving AI solutions strategy
Director, AI Emerging Tech, ServiceNow (2025-present)
"Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning"
Customer value realization focus
Director, AI Emerging Tech, ServiceNow (2025-present)
"...ader, you will act as a key contributor to business growth, customer engagement, and operational excellence..."
API-first cloud integration
Senior Director, Product Innovation, Boomi (2021-2023)
"Drive integration of GTM initiatives across GPC, CEG, PSM, Industry, and GTM Field Practitioners to ensure scalability and performance tracking"
Hit $10M sales building resellable innovation solutions
Track record
"This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration"

Job Description

Job Description

Overview As the Global head of ITOM GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the ITOM portfolio. Reporting directly to the CIO Autonomous IT Leader, you will act as a key contributor to business growth, customer engagement, and operational excellence. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration. Key Responsibilities

  • Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.
  • Collaborate with the ITOM BU to develop and refine GTM strategies, including influencing pricing, packaging, and market positioning. Integrate customer and market feedback to continuously improve offerings.
  • Architect and design sales motions that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.  
  • Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.
  • Drive integration of GTM initiatives across GPC, CEG, PSM, Industry, and GTM Field Practitioners to ensure scalability and performance tracking.
  • Measure, analyze, and refine business KPIs and BU OKRs to track performance and drive continuous improvement. Provide actionable insights to leadership and stakeholders.
  • Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.
  • Represent the company at industry events, panels, and executive forums.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Qualifications

Qualifications

  • 7+ years of experience in GTM strategy, business operations, or customer success, with at least 3 years in a senior role.
  • Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.
  • Deep experience engaging with senior stakeholders and influencing executive decision-making.
  • Strong analytical, communication, and storytelling skills.
  • Experience in SaaS, cloud, or enterprise technology preferred.
  • MBA or equivalent advanced degree is a plus.

What We Offer

  • Senior leader level visibility and impact.
  • A dynamic, collaborative environment with top-tier talent.
  • Competitive compensation and benefits.
  • Opportunities for growth and leadership across the organization.

For positions in this location, we offer a base pay of $170,200 - $297,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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