Lead Product Marketing

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

As a Lead Product Marketing – AT&T Prepaid, your

tasks may include, but are not limited to, the following:

• As an experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
• Leads significant projects with strategic autonomy, influencing executive decisions.
• Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Key Responsibilities

• Support the end‑to‑end product development lifecycle for AT&T Prepaid initiatives, including requirements gathering, project documentation, governance readiness, launch coordination, and post‑launch performance tracking.

• Manage and drive project plans, ensuring milestones, risks, dependencies, and deliverables are tracked, escalated, and delivered on time.

• Coordinate across internal partners—including Network, IT, Customer Experience, Operations, and Vendor teams—to ensure readiness for new product and feature launches.

• Assist with operational processes such as activation flows, SIM/eSIM operations, rate plan builds, system updates, and troubleshooting cross‑functional issues.

• Support test planning and execution for new capabilities across AT&T systems and prepaid platforms.

• Contribute to business case inputs, operational assessments, and data analysis to support decision‑making.

• Maintain documentation, process guides, project artifacts, and status updates for internal consumption.

• Help ensure compliance with AT&T product development governance, operational policies, and cross‑functional intake processes.

Required Qualifications

• Strong project management skills with experience managing complex, multi‑stakeholder initiatives.

• Ability to translate business requirements into technical and operational deliverables.

• Excellent communication, organizational, and problem‑solving abilities.

• Experience working in cross‑functional environments.

• 5+ years project management experience

Preferred Qualifications

• Technical and/or network experience (e.g., network features, provisioning, SIM/eSIM, device operations, system integrations).

• Knowledge of AT&T products, prepaid offerings, and internal systems (e.g., OPUS, activation tools, network, rate plan systems, reporting tools).

• Familiarity with AT&T project management and governance frameworks

• Understanding of prepaid customer lifecycle, device activation operations, or cross‑carrier technology (as reflected in PD&O responsibilities and operational domains).

• Experience collaborating with product, marketing, network, IT, operations, or vendor management organizations within AT&T.

Supervisor:

• No

Education:

• Bachelor’s degree (BS/BA) desired.

Experience:

• 5+ years of related experience.
• Certification is required in some areas.

Compensation Offered:

Our Lead Product Marketing earns between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick leave beyond what state and local law require may be available but is unprotected  
• Adoption Reimbursement  
• Disability Benefits (short term and long term)  
• Life and Accidental Death Insurance  
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
• Employee Assistance Programs (EAP)  
• Extensive employee wellness programs  
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

Call to action

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Weekly Hours:

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Location:

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.