Senior Franchise Retail Marketing Manager France & Benelux

Job Description

You will be responsible for two distinct job responsibilities Franchise Management and Retail Marketing. You will be responsible for developing and executing franchise and retail marketing plans with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content to build a sustainable business that achieves annual revenue targets. You will activate the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands. You also manage events such as tradeshows, key partner meetings and consumer facing events.

Additionally, this role will develop and execute short- and long-term retail channel strategies delivering annual growth strategies that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities.

The role will be responsible for being the voice of the brand, consumer, and retail, balancing the demands of delivering marketing activations that drive ROI  and promoting retail sell-in of ranges.

Key Responsibilities

Franchise Marketing:

•Develop and execute territory specific franchise marketing activations, to support UP&E while creating demand value and awareness

•Develop cross-divisional symphony programs (both marketing and PR) with other NBCUniversal business units

•Partner with Franchise Management (Global and Regional) to guide implementation of franchise strategies and local needs

•Inspire licensee and retailers  through engaging brand and retail presentations

•Attend top-tier retail and licensee meetings in region, to share brand and retail plans 

•Manage mall activations and costume character appearances in markets

•Responsible for overseeing presentation support and coordination of all events in region (summits, KPM’s, trade shows,) from conceptualisation to execution

•Collaborate with Global and Regional events team to secure required event assets via the events tool kit, including invitation templates, banners, etc.  Work with global marketing team to secure required presentations

Retail Marketing, Planning, and Execution:

•Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to drive product placement and sell through

•Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc

•Proactively conceptualize and develop cross promotions with other Universal divisions

•Sharing of best practice with Global and Regional Franchise and Retail & Marketing teams to ensure creative is consistent and on brand

•Remain competitively aware of competitors’ retail programs & share best practices/results

•Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.

•Manage the franchise and trade marketing budget to maximize ROI

•Manage approval of all retail marketing submissions from licensees or retailers

•Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process

•Regular attendance of trade shows and social industry functions where applicable

Qualifications

About You

• Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
• Influential - Proven ability pitching and negotiating skills with the ability to close deals
• Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive.
• Resilient – not afraid to fail, getting back up and keep putting in the effort.
• Global & holistic thinker – understand the wider context.
• Confident being self – brings full personality and interests to work.
• Light-hearted – a sense of humour, dealing patiently with frustrations.
• Passionate – energetic, engaged, positive and desiring to make a difference.
• Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change.
• Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders.
• Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond quickly and efficiently.
• Sociable – actively develops relationships, making time to get to know people. Easy-going and fun.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.