Paid Search Executive

Job Description

The Paid Search Executive is responsible for the day-to-day execution, management, and reporting across Hayu's core paid search channels. This role focuses on meticulous campaign maintenance, optimisation to key performance indicators (KPIs), and supporting the team's testing agenda. Working under the guidance of the Paid Search Planner, and reporting to a Paid Search Manager, the Executive will be the hands-on specialist ensuring all campaigns drive efficient subscriber acquisition and retention for the service.

Key Responsibilities:

Campaign Execution & Optimisation

• Daily Management: Conduct daily monitoring and optimisation of paid search campaigns across core platforms, including but not limited to Google Ads and Microsoft Advertising.
• Account Hygiene: Ensure best-in-class account hygiene, including adherence to established campaign structures, naming conventions, and continuous quality score, conversion rate, and cost per acquisition improvements.
• Budget Pacing: Perform daily budget tracking and pacing to ensure accurate spend alignment against monthly budgets and campaign-specific goals.
• Tactical Testing: Execute A/B tests on ad copy, keywords, and landing pages working with the Paid Search Planner to drive measurable improvements in performance (e.g., CTR, CPA).
• Maintenance: Responsible for the hands-on building, migration, and restructuring of campaigns and ad groups as directed by the Planner.

Performance Analysis & Reporting

• Data Extraction: Extract, organise, and analyse raw performance data from marketing platforms, combined with leaning on existing reporting dashboards.
• Reporting Support: Assist the Planner in compiling and delivering weekly performance reports, translating data into clear summaries of trends, risks, and recommended next steps.
• Tracking: Partner with Hayu’s Product Team and an external SEO agency to monitor and request any improvements or implementations via Google Tag Manager to ensure accurate conversion tracking and data flow between platforms and analytics tools like GA4.
• Financial Accuracy: Support the financial process by assisting with raising Purchase Orders (POs) and reconciling budget/spend data.

Collaboration & Teamwork

• Cross-Functional Support: Work closely with the Paid Search Planner and the wider digital team to execute strategic roadmaps and ensure consistent messaging across all digital channels (Search, Social, Programmatic).
• Mentorship & Learning: Actively participate in training and upskilling sessions provided by the Planner and external partners (Google, Microsoft).
• Stakeholder Communication: Maintain clear and effective communication with internal stakeholders and external agency/publisher partners on campaign progress and execution details.

Qualifications

Basic Requirements: 

• Experience: Hands-on, demonstrable experience in a dedicated Paid Search/PPC role (agency or client side).
• Platform Expertise: Strong working knowledge of Google Search Ads is essential. Familiarity with Microsoft Advertising is a plus.
• Analytical Proficiency: Proficiency in Excel (e.g., pivot tables, VLOOKUPs) and familiarity with analytical tools like Google Analytics 4 (GA4) and visualization tools (e.g., Looker Studio, Tableau).
• Performance Focus: Demonstrated experience in optimising campaigns against strict CPA and ROI goals.

Desirable Characteristics:

• • Previous experience on the media agency or client side within Media & Entertainment, SVOD/OTT, or subscription marketing.
  • Exposure to SA360 (Search Ads 360) is a plus.
  • Understanding of marketing to millennial consumers and enjoyment of reality TV.

Requirements:

• Eligible to work in the UK
• Proficient in written and spoken English

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.