Director, Marketing Sciences - HIV Treatment

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

The Director, Global Integrated Insights HIV in Gilead’s Global Decision Sciences & Insights (GDSI) group participates actively in Commercial efforts by providing an objective and detailed understanding of current and future markets, product performance, customers, and competitors.
 

This role requires a proactive market researcher and brand strategist leader, ideally with agency training and in-house corporate experience, who can go beyond data delivery to function as a ‘synthesis expert.’ They must be able to integrate primary research with secondary data to deliver a clear, objective understanding of patients, physicians, competitors, and market dynamics for the HIV portfolio to support pipeline launches and inline lifecycle management.
 

This individual will partner closely with a diverse set of key stakeholders, including Global Strategic Marketing (GSM), Commercial Strategy, Finance, functional Commercial Operations counterparts, Project & Portfolio Management, and global Commercial leadership to enable decision-making through forecasting, analytics, and performance operations.
 

Essential Duties & Functions

• Insights Management: Lead global market research initiatives for HIV brands, providing evidence-based guidance to support launch preparedness, lifecycle management, and brand strategy development. Serve as a strategic advisor to Global Strategic Marketing.
• Methodological Expertise: Demonstrate expertise in qualitative and quantitative research methodologies - including Demand Studies, ATU, Positioning, Messaging, Branded/Unbranded Campaign Testing, and Brand Planning - and consistently deliver actionable, forward-thinking recommendations to senior leadership. Drive comprehensive market understanding through patient journey analyses, treatment flow mapping, segmentation, attribute and benefit testing, and competitive positioning assessments.
• Integrated Storytelling: Enhance traditional market research by integrating primary insights with secondary analytics and claims data. Synthesize complex data sets to create cohesive ‘Integrated Insights’ narratives that inform brand positioning, segmentation, and patient journey strategies.
• Operational Agility: Navigate complex global matrix-organization proactively, balancing the efficiency of agency operations with robust internal strategic approaches. Oversee vendor partnerships and budgets.

​​​Market Research

• Collaborate with Global Strategic Marketing (GSM) Indication and Therapeutic Area Leads to establish priorities for global market research aligned with critical business objectives, including launch planning, campaign development (both branded and unbranded), and launch execution support.
• Advance market insight generation by developing treatment flow maps, conducting segmentation, performing attribute and benefit testing, refining positioning, and messaging, and shaping campaigns.
• Supervise vendors to ensure the selection of appropriate research methodologies, project alignment with business objectives, and effective guidance throughout project implementation and reporting.
• Evaluate potential new secondary data sources, rigorously comparing them to current datasets in use at Gilead to assess their value and enhance decision-making.

Analytics

• Understanding of IQVIA Claims, SDOH/Consumer Data, Lab Data, and patient chart audits within the United States, and ability to leverage innovative market research methodologies to address ex-US data constraints and generate actionable insights through triangulation across multiple data sources.
• Apply advanced AI-driven approaches in market research and analytics to gain comprehensive understanding of stakeholder perspectives on patient journeys, physician treatment protocols, institutional decision-making, and brand intervention strategies in both US and international contexts.
• Conduct brand driver analysis, performance evaluations, treatment flow mapping, segmentation, and journey mapping for patients and healthcare professionals.

Forecasting

• Lead the scoping, design, and execution of quantitative market research initiatives, such as discrete-choice conjoint studies, to enhance revenue forecasting capabilities.
• Deliver forecasting and analytical support for pipeline planning, opportunity assessment, global marketing, and business development activities.
• Partner with cross-functional teams in Literature Resources, Competitive Intelligence, R&D, and Marketing/Sales to develop robust forecasting assumptions.
• Perform scenario analyses to inform strategic decisions for Commercial, R&D, Corporate Development, Finance, and executive leadership stakeholders

Insights Synthesis and Communications

• Effectively communicate findings from market research and forecasting/analytics to diverse internal audiences at all organizational levels.
• Create clear and impactful communication materials, including reports and presentations.
• Collaborate with Global Strategic Marketing (GSM) Indication and Therapeutic Area Leads to assess the business implications of research and analytics insights for Gilead, and formulate action plans to address identified opportunities and challenges.
   

Basic Qualifications:

• 12+ Years with BS/BA
  OR
• 10+ Years with MS/MA or MBA
   

Preferred Qualifications:

• BA/BS degree in finance, life sciences or medicine, and an MBA or advanced degree is desirable
• In-depth experience designing and conducting quantitative and qualitative primary and secondary market research, and shaping global brand planning; Demonstrated ability to meaningfully portray and effectively communicate complex quantitative data in an easy-to-understand format is required
• 7+ years of pharmaceutical experience, including 5+ leading market research for global brands
• Strong interpersonal skills with ability to lead, resolve conflicts and drive consensus in a matrix environment; able to represent cross-functional teams with accountability for deliverables
• Ability to deal with ambiguity and act without having the total picture; able to pose the right questions to tease out information required for decision-making
• Strong communication skills with persuasive written and verbal ability; comfortable influencing senior leadership
• Sought out as an analytical expert and, more importantly, as a strategic adviser. Grasps key issues quickly, understands the "big picture" and links market insights to larger issues
• Must have in-depth knowledge and experience in a complex franchise-specific market. Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IQVIA/IMS, SHA and chart audits are required
• Some travel required
   

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

 

The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

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